Commercial real estate newsletters are an excellent way to keep in touch with clients or people who share a similar interest. In today’s world of the Internet, commercial real estate business houses are converting their newsletters into electronic format, more popularly known as e-newsletters.
A commercial real estate newsletter can supply a huge mass of information to your readers, which is not available through the mainstream press. Before producing a commercial real estate newsletter, you have to decide on the format of the newsletter, how to write articles, matters related to printing and distribution and the like. There are many desktop publishing packages available that can assist you in developing or creating commercial real estate newsletters.
Firstly, you have to consider and answer the question, what is the purpose of the newsletter? A commercial real state newsletter cannot be made appealing to the readers without well-written content. Besides, the layout and appearance also contribute to the popularity of the newsletter.
Content writing, proof reading and editing are important steps because if the content is unreadable or grammatically incorrect, then it will be a major turn-off for your readers.
Commercial real estate newsletters provide information on topics including buying and selling of commercial space, commercial real estate mortgages, and credit. These newsletters could appeal to lenders, realtors, companies etc. Such newsletters generally contain quick-reading articles, which presents relevant information in a short, concise format that is appealing to customers with busy schedules.
Commercial real estate newsletters can also deal with topics related to issues that can affect your business, monthly listing of legislative advocacy on pertinent commercial issues, commercial real estate and investment headlines from newspapers or magazines, tips to build your commercial real estate business, etc. Current economic trends, local business news, recent commercial sales, vacancy statistics, new investment property listing highlights, or general business tips and information are all topics that could be included in commercial real estate newsletters.
Newsletters can be sent weekly, monthly or on a quarterly basis, but ensure that it is done regularly and consistently.